Gary Moore is the current Chief Executive Officer of Premiere Cinemas, which he founded in the 1990s. The company has since grown to be one of the most popular in the United States, and his goal is to create a joyous experience for his patrons. Movies have the power to improve peoples’ lives, and send them places they didn’t think possible.
“Movies take you to places you’ve never been, and in a lot of cases don’t even exist. It’s the closest thing we have to a true out-of-body experience,” he explained recently to members at a summit.
Movies can improve your life by distracting you. Everyone has responsibilities in their lives that they need to be distracted from. Entertainment has the power to do just that, but film can take it to an entirely new level.
In addition to being distracting, movies can improve your life by raising awareness for various issues. Many movies touch on social issues or were inspired by true events in order to make a positive difference. Some of these movies could have the power to reach you on a personal level, so much so that it causes you to make a drastic change.
Lastly, movies can inspire affection. When you think of a first date, you think of dinner and a movie. Experiencing your first kiss or an intimate hand hold isn’t frowned upon in a movie theater, it’s actually romanticized. This is a common occurrence in a movie theater, some modern theaters actually cater to the experience specifically.
Gary Moore understands the influence that film and cinema can have in a person’s life.